PR Capstone Project: NGC & Helios Media
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In collaboration with a four dedicated classmates our team created an integrated communication
plan to promote National Geographic Channel's upcoming television show MARS. After conducting extensive research our team strategically developed tactics to drive in viewership and community engagement. Our final product included a communication plan book (fully designed by our team), press kit and media list. The class was structured as a case-competition and we presented our pitch to NGC staff. Our team placed first out of the four competing teams.
Writing Samples
A collection of writing samples including RFPs, memos, articles and assesments.
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Welcome to Madrid: Articles
Researched and compiled list of tourists attractions in Madrid. Wrote article about fashion trends in Spain translated in English and Spanish.
Event Staff: Hispanic-American Entreprenuership summit
In Collaboration with the Small Business Administration, Government Business solutions - I worked as event staff- with a list of duties such as speaker attendance site registraton, setting together speaker packets and information and other duties assigned.
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University College labs/events
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As Program Associate for the University College program at American University, I was responsible organizing off-campus learning trips in the Washington, DC area. Trips include; tour of the Library of Congress, Ad Council, Newseum, C. Fox Communications and various Smithsonian Museums.
The Friday Language Exchange
Interned for weekly Friday Language Exchange hosted in Estacion de Franica in Barcelona, Spain. Responsible for taking photos of the event, geeting people, handing out name-tags and assisted with event set up. Marketing responsiblites including creating social media posts, promotional Facebook events, editing photos of the event and analyzing number of atendees.
INternet Marketing: Airbnb online awarness campaign
Assigned to developed an internet marketing online awareness campaign for AirBnB. Our team conducted research, an audience analysis and a competitive analysis. We created mock advertisements, developed SEO/paid search strategies and earned/paid media strategies.
INtegrated Marketing communications: L'oreal brand extension campaign
Assigned to developed an integrated marketing campaign to introduce a bar soap by L'Oreal. Our campaign focused on a introducing the product as a brand extension for the Youth Code line. The facial cleansing bar would target beauty conscious women ages 20-34 familiar with or use Youth Code products. Marketing tactics include YouTube ads, Magazine features and spokeswomen.